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Tuesday, 23 April 2013

Selecting a right Wordpress Development Company


Online branding has become an indispensable option for any businesses which are present on web. Today every businesses is looking to position themselves and thus are sanctioning huge dollar budgets for their online marketing strategy implementation. With the changing eCommerce trends, the online marketing has come off from initial concentration to aspects like SEO, PPC etc.to advance concepts like remarketing and advanced web analytic's, even measuring customers online behavior. One of the important ingredient of online marketing and to convey organizations message, companies develop and maintain elegant blogs. Therefore, if you are eyeing for a long term innings in web space having a great blog would go a long wa in your online marketing efforts. When developing your online communication medium, it is important to ensure that an uncompromising and a world-class blog identity is established, the same requires selection of a right WordPress Development company as the foremost step.

Following below given steps to hire the most suitable developer for your job.

Understand your Goals & Requirements: It is about choosing a right partner that can align with your business requirements and vision and not vice-versa. Therefore, the first step in your quest for hiring a right company for your wordpress project, is to ascertain your business requirements, your expectations, deliverable's, time-line and budget. It is only when you know what you are searching for, that you'd actually
go forward for a successful and meaningful search for a right development company. This preparation could be in form of wire-frames describing project requirements, list of reference/ competitor sites, particular elements from different sites that you like, launch date for the application and the $$$ you are looking to put forward for the initial launch.

Shortlist Top Service Provides: After you have formulated the list of requirements and you are clear about your goals, now is the time go forward to shortlist some of the fine companies for your web development outsourcing requirements. Search on internet about major wordpress development companies and review their portfolios to prepare a tentative list of providers which you can use as a base to reach the best one.

Research your Shortlisted Service Providers: Once you have prepared the list of shortlisted service providers, now you need to dig in information about each service provider in depth. Check their portfolio in detail, see what are their quality levels and whether or no it matches your vision, check if they have done something similar to what you are after. Read about their clients, what type of reviews company has got over various review sites and if there are any complaints  Even in case of complaints, do not out rightly reject that company from your list, and especially if you like their work. See what is the nature of complaints, is it repeating time and again, is it the same person shouting everywhere and if they are genuine. Also, while checking their work you measure their websites on different parameters like UI/UX, W3C validation, compatibility with different browsers, responsiveness, loading speed etc. to further narrow down the list.

Talk to the Final Set of Shortlisted Companies: The companies that made out to this round should be contacted for a one-to-one session with their representative via telephonic or video conferencing means. During the conference calls, understand their approach for project development, their engagement models, what they have to say about industry standards, what type of Quality Assurance provisions they adopt, what are their payment terms and what type of information they need to provide a formal quotation. When you'll talk to different organizations, you'd learn more about what they have to say about your project and these interactions would eventually assist you to find the players whom you are comfortable interacting.  Several such meetings in which you discuss their proposed solutions, will help you to get to the right service provider for your corporate website development needs.

Bind it in a Legal Agreement: Now since you have decided on the strategic technology partner for your project, the next step would be to enter into a legal contract so as to ensure a smooth sailing during the development process. Whether you have chosen a wordpress development company in India or elsewhere, you need to have a legal obligation in place, that talks specifically about payment terms, milestones, confidentiality  ownership rights, copyright etc.

Saturday, 13 April 2013

Wordpress CMS: Bloggers Popular Choice

Wordpress is the most popular content management system used by bloggers, web designers and developers through out the world. Being an open source solution it available free of cost and can be downloaded at a single click from internet. As of today, Wordpress has pioneered the blogging space and has attained the apex position among the available blogging platforms. (Also read: Dare to Think Beyond WordPress). It is used by millions of bloggers to create stunning blogs and to update them regularly.

Undoubtedly wordpress is a perfect blogging tool which incorporates a powerful CMS. Wordpress began its journey as a customizable and easy to manage blogging platform, however with the constant additions of new features,WordPress has become widely popular and is now used for all types of different websites. With time CMS has transformed itself from a simple blogging platform and is now used extensively for corporate sites, forums, membership sites and even used for complicated eCommerce websites.

Here are key factors that make Wordpress CMS a preferred choice for blog development :

Easy of Installation & Maintenance 
The installation of Wordpress is very easy and can be performed simply by clicking on the WordPress link in your hosting providers control panel. Also, ease of operation on wordpress makes it self-serviceable platform and thus you would not need assistance of a wordpress development company for the maintenance and daily content updates.

Search Engine Friendly (SEO)
Wordpress CMS is fully SEO friendly as it is written with clean code and as per the latest industry standards. With so many SEO plugins available to manage important SEO components like Meta tags, title tag, keywords, description etc. makes search engine optimization task easier.

User Friendliness 
The best part of Wordpress CMS is it user-friendliness that makes it favorite among millions of users and more so for non-technical bloggers  trying to setup and run their businesses in a hassle free manner. Bloggers can easily add pages, edit content, manage photos & videos, create custom sidebars, manage plugins etc. and that too without the need of any technical knowledge.

Customization
Wordpress is an open-source solution and can be fully customized as per the requirements of an individual business domain, as each business is unique. You may hire an experienced wordpress development company and they can then craft the site as per your taste.

Automatic Updates
Wordpress is alive and keeps itself in-line with the changing environment, trends and technology updates. Even the installed plugins on your wordpress site gets new version releases and the same are updated automatically.

Scalability
Business experiences growth with time and as the business grows, so can the websites developed with wordpress can grow to meet the new demands. and challanges. The functionality, categories and the number of pages can be increased anytime, to cater to the requirements of growing business.

Designing Express is a professional organization for Wordpress development in India and offers best in class wordpress CMS customization solutions.

Sunday, 7 April 2013

Increasing Demand of PSD to WordPress Conversion Services

WordPress has been in business for years now and its amazing capabilities as a blogging platform and a content management system is widely known. The CMS brings gamut of features for your website and make site's management a cake walk, which was once considered a pain in neck, thus makes it a preferred choice among web developers. Wordpress dominates the market with a massive 54.5% share among content management systems and its popularity can be attributed to Wordpress's powerful and effective CMS.
It has been a very long journey for Wordpress from being one among the blogging platforms to become a market leader today. With the increasing popularity of Wordpress, the demand for PSD to Wordpress conversion has witnessed a multi-fold increase. Using PSD to WordPress/HTML conversion, the elegant designs can be converted into a functional Wordpress site using 100& hand-coded development and gives client a cost-effective development solution.
Benefits of PSD to WordPress Conversion:
Easily Manageable - The powerful CMS allows anyone, even with no or little technical knowledge, to manage their web pages easily using the administration console of the CMS. Even the templates and themes are easy to import, install and upgrade.
Full W3C compliance - Search engine optimization (SEO) is an important aspect for all business and  the sites having W3C complaint validation gain significant advantage from search engines. It indicates that your website has been created as per the World Wide Web (WWW) norms.
Individual post protection - This tool provides you with an ability of using password protection to individual posts and this characteristic facilitates hiding them from being public.
Cost Effectiveness - The cost of quality PSD to Wordpress conversion is low and hence very affordable. The wordpress, being an open source tool, is available to download free of cost and hence, the overall solution is highly cost effective for start-ups, small and mid-size businesses.
Social media integration - The compatibility across social networks like Facebook, Twitter, LinkedIn and Google+ etc. is provided. With social media profiles linked to your wordpress driven website, you can share your blogs with large audience and hence, increase traffic to your website.
Effective PSD to WordPress conversion requires great technical skills and it has to be done in the right way as the complete experience of online audience and ease of maintenance would depend upon, how well the conversion has been executed. Though, WordPress provides full control over the website via the admin console, the implementation of the software would ensure that the complete power of wordpress is harnessed.
As more and more businesses are opting to get online, the websites developed using wordpress are bound to increase. The businesses would have to ensure that they select right wordpress development company in India or elsewhere for their PSD to Wordpress conversion to kick-start their online venture. Designing Express is an experience organization for wordpress development in India and have delivered more than 250 projects to its clientele world-wide.

Saturday, 6 April 2013

Grow Your Business using Wordpress Content Management System


Each time a business strategies about designing their web identity, the first question that comes to their mind is the selection of a right content management system (CMS). Among the diverse range of CMS systems available to choose from,  WordPress would be a right solution for such businesses due to its proven benefits (Also Read: Wordpress is Getting Popular). It is one of the most popular free blogging system that facilitate a user friendly and yet, a powerful CMS. Easy installation, availability of great collection of themes, plethora of plugin support, community support, flexibility and scalability makes it an ideal option for businesses looking to expand beyond their physical stores. The importance of social media for businesses is well known and Wordpress understand this very well therefore, it provides the facility of sharing information across all major social media platforms. In this article we are going to provide important elements that should be implemented to extract full advantage of Wordpress for your business. 

Everyone like freshness: Content is an important aspect of any website and it is indispensable to keep the content fresh. WordPress comes with a user-friendly interface using which you can add new pages to your website, edit the existing ones and manage the navigation, all by yourself. Always remember, you need to give your customers a reason to keep coming back to your site and appealing content increases the probability of retaining and attracting online visitors.

Can't ignore social media: As per the recent internet research on marketing trends, 43% of people in the age-group 20-30 spend more than 10 hours a week on social media platforms. Marketers have to be present where their target audience is and therefore, social media has become a necessary platform to touch base and showcase your offerings.  The social media has covered a lot of ground and it is not easy to have presence everywhere however, major networks like having a FaceBook fan page, a Twitter profile, a Linkedin profile, a Pinterest profile is a must. You might have chosen an exceptional wordpress development company in India or elsewhere however, choosing a strategic marketing partner is as important.  Such networks can help you spread information among your prospective clients and an opportunity of keeping your content fresh.

Don't undermine the importance of a Blog: Blogs have been used since the inception of internet and still the best tool for generating traffic for a website. It allows you to share your business vision, your domain knowledge, product information and important announcements with your customers and prospects. For instance, if you are a realtor and maintains a real estate web design site you can share your specific services and USP in the geographical area of operation. Also, you can address the changing real estate trends in your local market and your views to government policy changes in real estate sector on your official blog.

Blogging is not a kids play, take it seriously: Writing is an art as well as science therefore, it has to be taken carefully. In  order to get it right, you can read the latest happenings, review what others have to say about topics of your interest and  consistently do guest postings on high-traffic blogs as it brings quality audience back to your blog. The success factor would definitely depend upon the topics that you choose to write as it should be of interest to audience you are targeting and the quality of writing, as that's something on which the complete game revolves.

Customization would add up to the advantage: You as a business, has knowledge about your industry which only you can bring forward while developing your website. Therefore, when you chose a company for your wordpress development in India share your industry experience, the best practices etc. with your developer. This would go a long way in ensuring that right type of customer experience is created on your website which would directly correspond to the behavior of the online visitor searching information about your industry domain. A business that successfully demonstrates its leadership and expertise in a particular domain, is bound to receive high quality leads.

 
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