Saturday, 4 May 2013

PSD to Magento Conversion: Attract more customers to your Online Shop

Over the past decade, online shopping has become increasingly popular and consumers across the world are searching and purchasing products online. As per the industry stats, in 2012 online shopping worth a whooping 278 billion U.S. dollars took place in U.S. alone, which is increasing year-on-year. Due to such trends of increasing demand of online sales, many brick and mortar business and new entrepreneurs are vying the online space to offer their products and services. To cater this demand, there has been a consistent rise with many new ecommerce websites emerging with unique set of offerings and business models. Now, with emergence of so many online stores, the competition is tough and only getting more tougher as every store owner is trying its best to position its store better than its competitor. (Also Read: Emerging Ecommerce Trends to Watch) One of such positioning is centered around consumer experience and how consumer feels which he visits an online place, as this is an important aspect in the overall decision making process. One of such  solutions is Magento and this post talks in length about how Magento can assist you in creating that right type of experience for your customers and thus helps attract and convert more customers to your online store.

Lets start by throwing some light on Magento, which is a popular ecommerce shopping cart solution that is launched in the year 2008 and is used to create professional & elegant online shopping stores world-wide. When we talk about creating unique customer experience, that largely means creating cutom stores that can portray the vision of the business and it is where Magento comes into picture. It is an open source ecommerce platform that provides excellent control over content, design and functionality so that you can craft a highly customized website for your online business. It is equipped with lots of advanced features and that is the sole reason which convinced so many entrepreneurs to opt for PSD to Magento conversion for their ecommerce requirements:

Powerful search and browsing capabilities
Customized landing pages
Product suggestion tools
Customer segmentation
Use of persistent cookie to provide persistent shopping experience
Targeted store promotion tools
Product return management
Multiple payment & shipping options
Multiple store management from single admin console
Mobile commerce
Loyalty program management through gift cards & store credits
Order management & tracking 
High performance through speed optimization & security 

Now a days, there are lot of options available for creation of ecommerce applications to cater to the need of businesses ranging from small size to ones handling thousand of products. Magento has emerged out as a full fledged end-to-end shopping solution that has everything required by a business of any scale, which make it a preferred choice among all the segments. You may hire a professional website development company in India or elsewhere and they would be able to assist you in your Magento development project.


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